services

Building Brand:

At IC, our marketing philosophy and strategy is totally focused on building brand. We are not only Distribution Company, but we understand the requirements of pre and post distribution new brand in the Saudi market for the first time.

Retail Sector Coverage:

IC portfolio consists of more than 4,000 sales point; we distribute our products to all existing businesses in the beauty market. We cover the following retail sectors in all cities of Saudi Arabia:

    

Pharmacies

Our products are mainly available in more than 2500 pharmacies across the Kingdom of Saudi Arabia. We are dealing with the largest pharmacy chains in the kingdom; we also support our final clients with periodic promotional offers, rebates and advertising materials.

  

Supermarkets

Our products are available in more than 300 Supermarkets & Hypermarkets across the Kingdom of Saudi Arabia. We are dealing with the largest Hypermarkets chains in the kingdom; we also support our final clients with periodic promotional offers, rebates and samples.

  

Beauty Centers

We have the ability sufficient to communicate with more than 750 Beauty Centre in all the main cities of the Kingdom, and we can design interactive programs for this sector of the market serving our products directly.

  

Perfume & Makeup shops

We can deal with the largest perfume & makeup shops in the kingdom; we also support our final clients with periodic promotional offers, rebates and samples.

The Saudi Market:

The biggest and most important market in the Gulf region; also, the toughest market to operate in terms of advertising and marketing regulations;

Population: 30,770,375 (Male 17,266,325 / Female 13,504,050). (December 2014 EST.),

Age structure: 

  • 0-14 years: 27.6%		(Male 3,869,961 / Female 3,681,616)
  • 15-24 years: 19.3%		(Male 2,832,538 / Female 2,458,339)
  • 25-54 years: 45.4%		(Male 7,086,004 / Female 5,323,373)
  • 55-64 years: 4.5%		(Male 674,571 / Female 555,136)
  • 65 years & over: 3.1%	(Male 444,302 / Female 420,146) (2014 EST.)
  

Major cities population: 

  • Riyadh (Capital)			7.717 million;
  • Jeddah & Makkah		7.897 million;
  • Medina					2.012 million;
  • Aseer					2.145 million;
  • Dammam & Khobar		4.650 million.